Boca Raton digital media company, Juniper Media, and its CRMsearch.com information and community CRM website, have been named a media sponsor for the Social CRM Go Live conference backed by Customer Management IQ.

The Social CRM Go Live conference, held in Chicago, October 26 to 28, is designed to provide in-depth knowledge ranging from tools to achieve and properly benchmark social CRM goals and performance. Other important goals for the conference include tips on who to recruit, how to compensate and reward your social brand ambassadors, and most importantly, several real ways to generate “ROI” from your social media implementation.

“CRM Search is an industry leading publication, which has recently joined the esteemed association of media partners for this year’s Social CRM Go Live Event, in Chicago. CMIQ looks forward to working with CRM Search to deliver the industry’s leading Social CRM event,” said Charlie Crang, Event Producer.

“We’re pleased to participate in and promote the Social CRM Go Live conference. This is an ideal conference for business professionals looking to develop and integrate social CRM strategy with operational tactics,” said Chuck Schaeffer, CEO of Juniper Media. “Social CRM remains in the experimentation stage for many organizations, and this conference provides a venue to compare results and see what’s working for others.”

CRMsearch.com is an authoritative information resource and online community for business and IT leaders looking to advance their organization and careers by improving customer relationship management strategy, performance and results.

MedeFile may have an uphill battle on their hands.

The Boca Raton company wants to convince Americans to put their health records on the internet. With so much hacking and data loss going on, it will be a tough sell. The company thinks they can do it, though, and they are set to start an extensive – and probably expensive campaign to convince Americans that it is a good idea and that their information is safe.

Starting this month and continuing through July 2012, MedeFile International, Internet-enabled Personal Health Record management company, begins airing 60-second infomercials, and four different six-minute interviews with MedeFile’s Chairman, President and CEO Kevin Hauser.

Their aim is to promote mass market awareness of MedeFile and educate American consumers on the need for and many benefits of MedeFile’s personal health record solutions.

“New to the Street,” featuring MedeFile, will be produced and broadcast by FMW Media Works Corp., an affiliate of Inawa Corp. The televised spots will air 1,000 times or more, over the contracted one-year period on  cable TV networks, ION and FOX, and possibly on ABC, CBS, CNN, and MSNBC in these metro markets: New York, Los Angeles, Chicago, Dallas, Boston, Philadelphia, San Francisco/San Jose, Atlanta, Washington and Houston.

“The time has come to begin pro-actively generating mass consumer awareness of and appreciation for MedeFile’s personal health record management solutions and the many key differentials that makes MedeFile the ‘must have’ iPHR for consumers of all ages,” stated Hauser.

The media is fraught with coverage relating to the loss of medical records following recent natural disasters, fire, theft, and the closing of physician offices — among other causes, serving to emphasize the already pronounced need for individuals to take responsibility for the control and protection of their family’s medical records and vital health information. Moreover, adoption of electronic personal health records has won the support and advocacy of the White House, federal and state government agencies, numerous leading insurance carriers and major medical associations. Nonetheless, consumer adoption of PHRs, generally speaking, has been slow.

“MedeFile has spent nearly a decade developing, enhancing and scaling what we believe is the most secure, patient-centric and intuitive PHR platform on the market. When building MedeFile, we not only factored all required aspects of what should comprise a perfect PHR, but we also factored human nature and the logical barriers to mass PHR adoption,” continued Hauser. “Foremost was the fact that collecting actual medical records from all of one’s care providers, i.e. physicians, specialists, dentists, labs, etc., is a time-consuming and frustrating process for anyone endeavoring to create their own PHR, much less dealing with the added difficulty of digitizing and/or storing the records somewhere safe. Recognizing that most people will simply not do this — until they are confronted with a medical crisis that requires it — it is no surprise that few, if any, competitive PHR solutions on the market have achieved any meaningful market traction.”

“Through this year-long televised advertising campaign, we intend to reach and convince millions of Americans that by subscribing to MedeFile’s monthly premium service, they will join the growing legion of consumers who now enjoy the peace of mind that comes from having a comprehensive, secure electronic personal health record without all the headaches of building and maintaining it themselves,” concluded Hauser.