PhoneGuard to Usher in New Wave of Responsible Smartphone Usage Next Week at CTIA — Marks Launch of Revenue Generation

PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (PINKSHEETS: OPMG) (OTCQB: OPMG), a leading provider of mobile applications, today announced the beginning of its revenue generation stage for the revolutionary Drive Safe™ and PhoneGuard product lines, beginning October 18th, when the Company will begin taking orders via its website for a new product targeted at teen cell and smartphone users. The company plans to make the formal announcement for this teen-oriented product and to announce the availability dates for its parent and enterprise-oriented products at the CTIA Enterprise and Applications tradeshow and exposition to be held in San Diego, California October 11th through October 13th.

The customized teen product will incorporate PhoneGuard’s Drive Safe™ application, which enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application either locks the smartphone, preventing the user from emailing, surfing the web or texting while driving or reminds the driver of the dangers of distracted driving. A number of additional useful safety and security features will be built into this new teen-oriented product, including customized auto reply texts that will inform whoever is texting the driving teen that it is currently not safe to use the phone, but he or she will get back to the sender as soon as it is safe. Additionally, the panic/emergency button function will be included that will allow the user to simply hit one button on the handset in order to reach a pre-assigned emergency number. The panic/emergency button will also send a Google map link showing the exact location of where the phone was located when the button was pushed. The new product will be downloadable from the website and those of selected distribution partners.

“We are happy to inform our investors and the industry that we will be moving into revenue production as of October 18th. We have timed the availability of this product to coincide with the release of several new videos featuring two-time Grammy nominated singer/songwriter Justin Bieber, with whom we have partnered in order to raise awareness of the dangers of distracted driving and to promote responsible cell and smartphone usage. From the CTIA exposition we also plan to provide additional information about the availability of our parent and enterprise-oriented products and to introduce our new branding strategy.”

PhoneGuard’s branding strategy will center on mobile empowerment with the new slogan, “It’s your Life. Drive It.®” A major priority within this branding strategy will be to support charities and foundations, such as the Remember Alex Brown Foundation, which support the responsible driving agenda. The Company’s product strategy will evolve around three separate and distinct product offerings targeted at teens, parents, and enterprise customers. The marketing strategy will emphasize PhoneGuard’s strong relationship with two-time Grammy nominated singer/songwriter Justin Bieber, in addition to probable strategic partnerships with other youth-oriented brands.

Available for Blackberry, Android and iPhone smart phones, PhoneGuard’s Drive Safe™ application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application either locks the smart phone, preventing the user from emailing, surfing the web or texting while driving or reminds the driver of the dangers of distracted driving. The products the company will make available for sale over the web and in various retail and enterprise oriented channels will additionally include a host of additional safety and convenience-oriented applications that will significantly enhance the user’s smart phone experience.

For more information regarding PhoneGuard’s products, as well as Justin Bieber’s joint campaign, visit, or on Twitter at @Phone Guard.

About PhoneGuard, Inc.

PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company’s flagship product, the Drive Safe anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting, or will remind the driver of the dangers of driving while distracted. While Drive Safe Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at

Cautionary Language Regarding Forward Looking Statements

This press release contains forward-looking statements including generating revenue from our products. Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “seeks,” “believes,” “estimates,” “expects” and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard, the willingness and/or the ability of downloaders to pay for our products.

Further information on Options Media’s risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

See the full story at Current News – Boca Raton

PhoneGuard Takes on New CFO To Manage Growth In Monetization Phase

PhoneGuard, the Boca Raton subsidiary of Options Media Group Holdings, Inc. and provider of mobile applications software, today announced the appointment of Jeffrey A. Yesner as CFO.

Mr. Yesner has extensive SEC reporting experience gained during his many years within the corporate world and significant public accounting and auditing experience. Yesner’s responsibilities include corporate-wide financial management as PhoneGuard moves into its monetization phase beginning early October.

As Chief Accounting Officer at Medical Staffing Network Healthcare, Mr. Yesner gained significant financial management expertise with several growth-oriented corporations and within the public accounting sector. He began his accounting and auditing career at Arthur Andersen, LLP where he quickly rose through the ranks to Supervisory Senior at the firm.

Keith St. Clair, PhoneGuard Chairman of the Board welcomed Yesner at what he said is a critical point in the company’s history.

The next step for PhoneGuard is the monetization phase and the addition of the  new PhoneGuard Pro product.

PhoneGuard expects revenues to ramp up now, over the coming weeks, transforming the company, and requiring additional financial reporting mechanisms and executive level decision-making to manage what they plan to be strong growth.