VillaDirect is Delighted to be Included With Select Companies in Central Florida as a Part of the New Disney Affiliation

ORLANDO, Fla., Oct. 7, 2011 /PRNewswire/ — This new program seeks to encourage consistent quality standards in property care and customer service for vacation rental companies around the Walt Disney WorldZ Resort area, as well as defining requirements for property standards that guests expect and benefit from. With this logo, visitors to Central Florida can quickly identify companies that offer quality service and standards as well as consistently reliable accommodations, along with providing an authorized source for information about the Walt Disney WorldZ Theme Parks and Tickets.

Over the last year, Disney worked with key property management companies, including VillaDirect, to develop clear standards for vacation rental homes, and guidelines for promoting the Walt Disney WorldZ Theme Parks.

Steve Hardman, CEO of VillaDirect Vacation Homes said, “We’ve worked as an Authorized Disney Ticket Seller for some time, and the Vacation Rental Home Connection, part of the Disney Ticket Network has been carefully designed to help our guests, by giving them a quality standard that they can rely upon. Whenever guests book with a company which carries the Vacation Rental Home Connection logo – they can be confident in receiving great service and quality in a vacation rental home. We’re absolutely thrilled to be recognized through this program.

To find out more about the Walt Disney WorldZ Vacation Rental Home Connection or to look at the homes offered by VillaDirect Vacation Homes under the program, visit www.villadirect.com.

About VillaDirect Vacation Homes

VillaDirect Vacation Homes is the most popular vacation home rental company in central Florida, welcoming over 50,000 guests each year and an affiliate of the Vacation Rental Home Connection, part of the Disney Ticket Network. The company was established in 1998 and offers the widest choice of quality accommodations to guests from more than 350 privately owned family pool homes, condos and townhouses – all within easy distance of Walt Disney WorldZ Resort and other area attractions. VillaDirect offers properties to fit every family’s needs and budget, from 2 bedroom condos to 7 bedroom estate homes on fabulous vacation rental resort locations in Orlando – as well as being an authorized Disney attraction ticket reseller, where you can buy Disney Theme Park Tickets for your visits to the theme parks of Orlando. For more information, visit the VillaDirect website or call 1-877-259-9908 (toll free USA & Canada).

Steve Hardman, 407-973-0575, steve@villadirect.com

SOURCE VillaDirect Vacation Homes

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PhoneGuard to Usher in New Wave of Responsible Smartphone Usage Next Week at CTIA — Marks Launch of Revenue Generation

PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (PINKSHEETS: OPMG) (OTCQB: OPMG), a leading provider of mobile applications, today announced the beginning of its revenue generation stage for the revolutionary Drive Safe™ and PhoneGuard product lines, beginning October 18th, when the Company will begin taking orders via its website for a new product targeted at teen cell and smartphone users. The company plans to make the formal announcement for this teen-oriented product and to announce the availability dates for its parent and enterprise-oriented products at the CTIA Enterprise and Applications tradeshow and exposition to be held in San Diego, California October 11th through October 13th.

The customized teen product will incorporate PhoneGuard’s Drive Safe™ application, which enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application either locks the smartphone, preventing the user from emailing, surfing the web or texting while driving or reminds the driver of the dangers of distracted driving. A number of additional useful safety and security features will be built into this new teen-oriented product, including customized auto reply texts that will inform whoever is texting the driving teen that it is currently not safe to use the phone, but he or she will get back to the sender as soon as it is safe. Additionally, the panic/emergency button function will be included that will allow the user to simply hit one button on the handset in order to reach a pre-assigned emergency number. The panic/emergency button will also send a Google map link showing the exact location of where the phone was located when the button was pushed. The new product will be downloadable from the PhoneGuard.com website and those of selected distribution partners.

“We are happy to inform our investors and the industry that we will be moving into revenue production as of October 18th. We have timed the availability of this product to coincide with the release of several new videos featuring two-time Grammy nominated singer/songwriter Justin Bieber, with whom we have partnered in order to raise awareness of the dangers of distracted driving and to promote responsible cell and smartphone usage. From the CTIA exposition we also plan to provide additional information about the availability of our parent and enterprise-oriented products and to introduce our new branding strategy.”

PhoneGuard’s branding strategy will center on mobile empowerment with the new slogan, “It’s your Life. Drive It.®” A major priority within this branding strategy will be to support charities and foundations, such as the Remember Alex Brown Foundation, which support the responsible driving agenda. The Company’s product strategy will evolve around three separate and distinct product offerings targeted at teens, parents, and enterprise customers. The marketing strategy will emphasize PhoneGuard’s strong relationship with two-time Grammy nominated singer/songwriter Justin Bieber, in addition to probable strategic partnerships with other youth-oriented brands.

Available for Blackberry, Android and iPhone smart phones, PhoneGuard’s Drive Safe™ application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application either locks the smart phone, preventing the user from emailing, surfing the web or texting while driving or reminds the driver of the dangers of distracted driving. The products the company will make available for sale over the web and in various retail and enterprise oriented channels will additionally include a host of additional safety and convenience-oriented applications that will significantly enhance the user’s smart phone experience.

For more information regarding PhoneGuard’s products, as well as Justin Bieber’s joint campaign, visit www.PhoneGuard.com, www.facebook.com/PhoneGuard or on Twitter at @Phone Guard.

About PhoneGuard, Inc.

PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company’s flagship product, the Drive Safe anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting, or will remind the driver of the dangers of driving while distracted. While Drive Safe Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at www.PhoneGuard.com.

Cautionary Language Regarding Forward Looking Statements

This press release contains forward-looking statements including generating revenue from our products. Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “seeks,” “believes,” “estimates,” “expects” and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard, the willingness and/or the ability of downloaders to pay for our products.

Further information on Options Media’s risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.


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PhoneGuard Takes on New CFO To Manage Growth In Monetization Phase

PhoneGuard, the Boca Raton subsidiary of Options Media Group Holdings, Inc. and provider of mobile applications software, today announced the appointment of Jeffrey A. Yesner as CFO.

Mr. Yesner has extensive SEC reporting experience gained during his many years within the corporate world and significant public accounting and auditing experience. Yesner’s responsibilities include corporate-wide financial management as PhoneGuard moves into its monetization phase beginning early October.

As Chief Accounting Officer at Medical Staffing Network Healthcare, Mr. Yesner gained significant financial management expertise with several growth-oriented corporations and within the public accounting sector. He began his accounting and auditing career at Arthur Andersen, LLP where he quickly rose through the ranks to Supervisory Senior at the firm.

Keith St. Clair, PhoneGuard Chairman of the Board welcomed Yesner at what he said is a critical point in the company’s history.

The next step for PhoneGuard is the monetization phase and the addition of the  new PhoneGuard Pro product.

PhoneGuard expects revenues to ramp up now, over the coming weeks, transforming the company, and requiring additional financial reporting mechanisms and executive level decision-making to manage what they plan to be strong growth.

Social CRM Go Live Media Sponsor Is: Boca Raton’s CRMsearch.com

Boca Raton digital media company, Juniper Media, and its CRMsearch.com information and community CRM website, have been named a media sponsor for the Social CRM Go Live conference backed by Customer Management IQ.

The Social CRM Go Live conference, held in Chicago, October 26 to 28, is designed to provide in-depth knowledge ranging from tools to achieve and properly benchmark social CRM goals and performance. Other important goals for the conference include tips on who to recruit, how to compensate and reward your social brand ambassadors, and most importantly, several real ways to generate “ROI” from your social media implementation.

“CRM Search is an industry leading publication, which has recently joined the esteemed association of media partners for this year’s Social CRM Go Live Event, in Chicago. CMIQ looks forward to working with CRM Search to deliver the industry’s leading Social CRM event,” said Charlie Crang, Event Producer.

“We’re pleased to participate in and promote the Social CRM Go Live conference. This is an ideal conference for business professionals looking to develop and integrate social CRM strategy with operational tactics,” said Chuck Schaeffer, CEO of Juniper Media. “Social CRM remains in the experimentation stage for many organizations, and this conference provides a venue to compare results and see what’s working for others.”

CRMsearch.com is an authoritative information resource and online community for business and IT leaders looking to advance their organization and careers by improving customer relationship management strategy, performance and results.

MedeFile Touts Benefits of Internet-Enabled Health Records

MedeFile may have an uphill battle on their hands.

The Boca Raton company wants to convince Americans to put their health records on the internet. With so much hacking and data loss going on, it will be a tough sell. The company thinks they can do it, though, and they are set to start an extensive – and probably expensive campaign to convince Americans that it is a good idea and that their information is safe.

Starting this month and continuing through July 2012, MedeFile International, Internet-enabled Personal Health Record management company, begins airing 60-second infomercials, and four different six-minute interviews with MedeFile’s Chairman, President and CEO Kevin Hauser.

Their aim is to promote mass market awareness of MedeFile and educate American consumers on the need for and many benefits of MedeFile’s personal health record solutions.

“New to the Street,” featuring MedeFile, will be produced and broadcast by FMW Media Works Corp., an affiliate of Inawa Corp. The televised spots will air 1,000 times or more, over the contracted one-year period on  cable TV networks, ION and FOX, and possibly on ABC, CBS, CNN, and MSNBC in these metro markets: New York, Los Angeles, Chicago, Dallas, Boston, Philadelphia, San Francisco/San Jose, Atlanta, Washington and Houston.

“The time has come to begin pro-actively generating mass consumer awareness of and appreciation for MedeFile’s personal health record management solutions and the many key differentials that makes MedeFile the ‘must have’ iPHR for consumers of all ages,” stated Hauser.

The media is fraught with coverage relating to the loss of medical records following recent natural disasters, fire, theft, and the closing of physician offices — among other causes, serving to emphasize the already pronounced need for individuals to take responsibility for the control and protection of their family’s medical records and vital health information. Moreover, adoption of electronic personal health records has won the support and advocacy of the White House, federal and state government agencies, numerous leading insurance carriers and major medical associations. Nonetheless, consumer adoption of PHRs, generally speaking, has been slow.

“MedeFile has spent nearly a decade developing, enhancing and scaling what we believe is the most secure, patient-centric and intuitive PHR platform on the market. When building MedeFile, we not only factored all required aspects of what should comprise a perfect PHR, but we also factored human nature and the logical barriers to mass PHR adoption,” continued Hauser. “Foremost was the fact that collecting actual medical records from all of one’s care providers, i.e. physicians, specialists, dentists, labs, etc., is a time-consuming and frustrating process for anyone endeavoring to create their own PHR, much less dealing with the added difficulty of digitizing and/or storing the records somewhere safe. Recognizing that most people will simply not do this — until they are confronted with a medical crisis that requires it — it is no surprise that few, if any, competitive PHR solutions on the market have achieved any meaningful market traction.”

“Through this year-long televised advertising campaign, we intend to reach and convince millions of Americans that by subscribing to MedeFile’s monthly premium service, they will join the growing legion of consumers who now enjoy the peace of mind that comes from having a comprehensive, secure electronic personal health record without all the headaches of building and maintaining it themselves,” concluded Hauser.

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